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360° Media Buying
Turning VIP Industries’ digital visibility into real world impact, from online discovery to website visits and store footfalls.
To accelerate D2C growth for VIP Industries by maximizing visibility and engagement across key audience segments and converting awareness into measurable website traffic and in store footfalls nationwide.
Build a layered full funnel strategy to drive end to end impact
Leverage advanced consumer intelligence to create distinct, high value audience clusters for each VIP sub brand
Ensure efficient reach through optimized delivery, frequency control and precision targeting
Integrate digital performance with offline store attribution across reach, engagement, traffic and footfalls
AudiencePro led cohorts, full funnel creative and hyperlocal store attribution across 180+ stores via InMobi.
Achieved large scale brand visibility across premium and youth segments
Drove high engagement through audience creative resonance
Generated significant website traffic from high intent users
Successfully connected digital campaigns to offline retail performance
Impressions
Reach
Clicks
Video views
Engagements
VTR
CTR
Page views
Store footfall
SEO/AEO/GEO
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