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How we developed a digital ecosystem for Orpat

Orpat Ajanta Group

50 Years Legacy

World’s largest wall clock manufacturer

India’s largest calculator manufacturer

Manufacturer of 800+ products in home and kitchen appliances

Distributors Campaign

Objective

To increase distributors in the most
cost effective manner.

Solution

Started multilingual and multichannel
campaigns on digital platforms.

Outcome

Adding 10+ distributors every month,
with an average monthly billing of
₹ 35 Lakhs.

Orpat
ERP System

Problems

Absence of an organization-wide system to streamline myriad of processes
that a large scale manufacturer like Orpat has. Implementation of existing
technologies involved a steep learning curve which the concerned
stakeholders were extremely wary of.

Solution

System was developed in a manner which did not necessitate any
alteration of existing processes, resulting in near-perfect adoption.

Outcome

Used by 1000+ employees and 500+ distributors.

website
store

Problems

Absence of an ecommerce store lead to a loss of revenue. Although presence had been stablished on third-party ecommerce stores, it was through distributors alone. Difficulty of product discovery across various categories

Solution

An ecommerce website was created to showcase and sell all of their products, servicing all major pincodes of the country. This E-commerce website was launched during the covid phase.

Outcome

Direct consumer insights, better brand understanding, increase in revenue, contributing to about 2% of their overall revenue.

Orpat
Social Media

Engaging Campaigns

Immersive Stories

Innovative Timeline

Store Integration

Building PR
For Orpat Group

100+ Articles

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