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Integrated Campaign
Making Godrej Blue the symbol of Godrej Properties grand arrival in Kolkata, with citywide top of mind recall.
To make the launch of Godrej Blue synonymous with Godrej Properties’s grand entry into Kolkata. The ambition is not just project awareness, but citywide TOM recall, ensuring Kolkata collectively recognizes that Godrej Properties has arrived meaningfully.
Own Kolkata’s most visible outdoor real estate for launch
Light up iconic landmarks as living brand moments
Activate culture through celebrity and creator collaborations
Pair print, airport LEDs and an Amazon packaging partnership for unavoidable presence
Led the launch of Godrej Blue in Kolkata with a 360° campaign spanning outdoor, landmarks, celebrity, print, marketplace and influencer.
Iconic Landmarks Lit Up
A cultural phenomenon: the campaign became the talk of the town, both offline and online.
Impressions
Views
Creative and Branding
Bringing the project’s natural surroundings into the heart of the campaign.
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SEO/AEO/GEO
Turning Jockey’s strong organic visibility into stronger traffic, engagement and revenue by improving rankings where clicks actually happen.
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Creative and Branding
Giving a timeless icon a fresh brand experience, while keeping its original character intact.
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