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Creative and Branding
Bringing the project’s natural surroundings into the heart of the campaign.
Godrej Properties was launching a new project in a location defined by its natural abundance. The brief was to build a campaign that felt rooted in the environment, not imposed on it.
Treat greenery as a collection of distinct shades and experiences rather than a generic claim.
Create a scalable visual system across brochure, newspaper, standee, hoarding and social
Extend the idea into a real world activation that invites participation
“Infinite Shades of Green”: a modular green gradient system mapped to amenities, rolled out across print, OOH, social and a Zepto activation.
Brochure
Integrated Campaign
Making Godrej Blue the symbol of Godrej Properties grand arrival in Kolkata, with citywide top of mind recall.
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SEO/AEO/GEO
Turning Jockey’s strong organic visibility into stronger traffic, engagement and revenue by improving rankings where clicks actually happen.
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Creative and Branding
Giving a timeless icon a fresh brand experience, while keeping its original character intact.
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