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Integrated Campaign
Making it easier to see, feel and experience Royalé Touché laminates.
Create awareness and communicate that you can experience the full size laminate sheet across Royale Touché’s 200+ Experience Centres.
Drive footfalls at Royale Touché Experience Centres through digital first campaign adaptations
Build awareness that shoppers can experience the full size laminate sheet in store
Amplify the #StayCurious TVC across social, influencer, PR and paid channels
Platforms activated across the #StayCurious campaign, including search, social, publishers, OTT, commerce and mobile branding.
Created multiple digital first adaptations of the #StayCurious campaign and integrated them across platforms to drive footfalls at Experience Centers through frequent social posting, large influencer activations, blogs and PR, social ads, contests, programmatic and impact video ads.
Channels Created
PR articles to drive healthy backlinks. AI enabled chatbot for user engagement. Dedicated store locator page for each Experience Centre.
Off the Beat Ad Types
Interactive digital first adaptations, room revamp experiences and off the beat formats built for the #StayCurious push.
Local Store Visit Promotion Ads
Local store visit promotion ads, map pins, directions CTAs and store cards to drive Experience Centre footfalls.
Influencer Activity
Phase 1: Brand Film Buzz
To amplify and create buzz about the launch of the Royale Touché TVC with interior designers across social media for awareness and brand recall. Activated 50 top interior designers and architects (pan India) to reshare the brand film as reposts and stories.
Phase 2: Marketing Communities
Premium A&M pages like Mad Over Marketing and Social Samosa delivered a complete campaign breakdown of the Royale Touché TVC highlighting the core idea behind #StayCurious and driving significant reach and engagement.
Phase 3: Unique Influencer Content
Collaborated with influencers who created captivating videos around the Royale Touché TVC. They visited Royale Touché stores, maintaining excitement and showcasing unique selling points significantly boosting awareness and interest. Featuring Technocrat Anshul and Oak Kitchen.
Phase 4: Content Seeding
To keep the virality of the campaign, content seeding was done with interior designers who created trend led content that helped brand recall and built credibility on a monthly basis. Featuring Luxury Property Vlogs and Salman Surf.
Earned Media
Prince of Udaipur visiting the Royale Touché Experience Centre. Followers gained. Testimonials via Google Reviews. Drove engagements via contests.
Reddit Handles
Subreddits Targeted
Impressions
Engagements
LLM Rating
Impressions
Engagements
Brand Mentions
360° Media Buying
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Video Production
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